If you are too young to remember the decade of the
1960s
and all the crazy fashions which came into vogue during that time,
I would like to educate you about the
"Paper Dress"
with a little help from
Paper clothing, in the form of women's dresses and other clothes made from disposable cellulose fabric, was a short-lived fashion novelty item in the United States in the 1960s. The mass-produced paper fashion was invented by the American Scott Paper Company
in 1966 as a marketing stunt. Customers could send in a coupon and
$1.25 to receive a dress made of "Dura-Weve", a cellulose material
patented in 1958. 500,000 of them were produced, and
other manufacturers soon followed suit. By 1967, paper dresses were
sold in major department stores for about $8 apiece, and entire paper
clothing boutiques were set up by companies such as Abraham & Straus and I. Magnin. At the height of demand, Mars Hosiery made 100,000 dresses a week. Other items made of paper included underwear, men's vests, bridal gowns, children's pinafores, and even rain coats and bikinis. Good for two to three wearings. But as the novelty appeal of paper clothes wore off, their
downsides became more apparent: they were generally ill-fitting and
uncomfortable to wear, their garish colors could rub off, they were
often flammable, and of course they very soon ended up as waste. By 1968, paper clothing had disappeared from the market.
Now,
if you think that is the most outrages,
ill-conceived,
idea for clothing,
you haven't heard about the
By M Dee Dubroff for Inventorspot.com
Renowned for his experimental designs,
British/Turkish/Cypriot fashion designer, Hussein Chalayan, has once
again created a unique runway show and collection. Forever
alive on the silver screen, Gene Kelly cheerfully sang and danced in
the rain, but despite the deft and graceful magic of his moves, he
couldn't make his umbrella dissolve. This type of high-tech enchantment
would come decades later, with the advent of the works of an exciting
and highly unconventional designer named Hussein Chalayan. Using the medium of the fashion runway, he has created a show worthy of a colorful circus act with his water-soluble dresses.
Yes,
this designer developed clothing which dissolves when it gets wet.
How is that for a fashion statement?
This is,
Why Didn't They Have This When I was Twenty-Years Old?
Think Of All The Water Balloons Which Would Have Been Sold Back Then!
Jim Hauenstein,
And,
“And the women who had thought they wanted dresses never realized that what they had wanted was happiness.”
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